2023-10-08 17:10:30

I get that you have to rebrand every now and then. I'm in the “I’ll get used to it" camp.

But really, the use of negative space in the new Nationwide logo is odd. My brain sees the "penguin of doom" more than the house.

(For non-UK folks, this is the recent rebrand of a national organisation who are a member-owned financial organisation)