Working in marketing and eCommerce has taught me that I’m a bit of a weirdo.
1. Tiny UX tweaks will not affect my purchase. If I want to purchase something and the cart is just a little bit shit, I’m not gonna then go and buy something else.
2. I find cart reminder emails extremely annoying.
3. I will hunt down your pricing page if I it kills me. Moving the link to it will make it easier/harder, but I WILL find it.
And so on…